Lyle & Scott

In 2023, I had the opportunity to conceptualize and create a series of visual pieces for Lyle & Scott’s social channels, celebrating the strength of their iconic logo while introducing their latest release. From the outset, the goal was clear: to strike a balance between heritage and modernity, crafting visuals that felt both timeless and fresh.

Drawing inspiration from the brand’s legacy and its sharp, contemporary edge, I explored a range of creative directions that elevated the logo from a static mark into a dynamic centerpiece. Each piece was designed to capture attention in fast-moving social feeds, while still maintaining a refined, cohesive aesthetic that aligned with the brand’s identity.